--- title: FlowCentric Official Blog | Heather McDade (2) description: Digital Marketing Manager at FlowCentric Technologies. Heather has more than two decade's worth of experience in the software and business services industries. As an experienced digital marketer, she manages all digital marketing platforms for the company. (2) --- - [Linkedin](http://www.linkedin.com/company/flowcentric-technologies-pty-ltd-) - [Facebook](https://www.facebook.com/FlowCentricTechnologies) - [Twitter](https://twitter.com/FlowCentricNews) - [Youtube](https://www.youtube.com/user/FlowCentricTec) Automated Business Process Management [![FlowCentric Logo](https://blog.flowcentric.com/hs-fs/hubfs/FlowCentric%20Logo.png?width=296&height=70&name=FlowCentric%20Logo.png "FlowCentric Logo")](http://flowcentric.com) - [Services](https://flowcentric.com/services/) - [Customers](https://flowcentric.com/customers/) - [Tools](https://flowcentric.com/tools/) - [Cloud Solutions](https://flowcentric.com/business-solutions/eldir-dso/) - [Contact Us](https://flowcentric.com/contact-us/) - [Services](https://flowcentric.com/services/) - [Customers](https://flowcentric.com/customers/) - [Tools](https://flowcentric.com/tools/) - [Cloud Solutions](https://flowcentric.com/business-solutions/eldir-dso/) - [Contact Us](https://flowcentric.com/contact-us/) ## Heather McDade ![](https://blog.flowcentric.com/hubfs/Webpages/1653562535660.jpg) Digital Marketing Manager at FlowCentric Technologies. Heather has more than two decade's worth of experience in the software and business services industries. As an experienced digital marketer, she manages all digital marketing platforms for the company. Find me on: ### Recent Posts [![](https://blog.flowcentric.com/hubfs/Using%20Cycle%20Time%20to%20Spot%20Bottlenecks.png)](https://blog.flowcentric.com/how-long-is-too-long-using-cycle-time-to-spot-bottlenecks) ### [How Long Is Too Long? Using Cycle Time to Spot Bottlenecks](https://blog.flowcentric.com/how-long-is-too-long-using-cycle-time-to-spot-bottlenecks) 29 Jan 2026, 13:37:23 When a process takes too long, it rarely announces why. Time just drips away in unread emails, lost forms, idle queues, or approvals no one is accountable for. [![](https://blog.flowcentric.com/hubfs/Choosing%20the%20Right%20Metrics%20for%20Process%20Improvement.png)](https://blog.flowcentric.com/choosing-the-right-metrics-for-process-improvement) ### [Choosing the Right Metrics for Process Improvement](https://blog.flowcentric.com/choosing-the-right-metrics-for-process-improvement) 16 Jan 2026, 11:43:17 You can’t improve what you don’t measure, but measuring the wrong things won’t help either. For business leaders looking to [implement custom business software and process...](https://flowcentric.com/services/) [![](https://blog.flowcentric.com/hubfs/The%20Trouble%20with%20Gut%20Feel.png)](https://blog.flowcentric.com/the-trouble-with-gut-feel-gather-data-before-changing-processes) ### [The Trouble with Gut Feel: Why You Need Baseline Data Before Changing Processes](https://blog.flowcentric.com/the-trouble-with-gut-feel-gather-data-before-changing-processes) 27 Nov 2025, 15:16:08 In business, intuition has its place, but it’s a poor substitute for evidence. [![](https://blog.flowcentric.com/hubfs/What%20Staff%20Really%20Want%20When%20Confronted%20With%20Change.png)](https://blog.flowcentric.com/what-staff-really-want-when-confronted-with-change) ### [What Staff Really Want When Confronted With Change](https://blog.flowcentric.com/what-staff-really-want-when-confronted-with-change) 16 Oct 2025, 15:15:41 Change is stressful. Gartner reports that 73% of change-affected employees experience moderate to high stress, which drags on performance if unaddressed. Targeted incentives... [![](https://blog.flowcentric.com/hubfs/Why%20Middle%20Management%20Is%20Crucial%20to%20Successful%20Change%20Programmes.png)](https://blog.flowcentric.com/why-middle-management-is-crucial-to-successful-change-programmes) ### [Why Middle Management Is Crucial to Successful Change Programmes](https://blog.flowcentric.com/why-middle-management-is-crucial-to-successful-change-programmes) 1 Oct 2025, 09:16:06 Digital transformation projects often focus on top-level sponsorship and bottom-level adoption. What often gets overlooked — to the detriment of the entire initiative — is... [![](https://blog.flowcentric.com/hubfs/FlowCentric%20Celebrates%20Twenty-Five%20Years%20of%20Driving%20Clarity%20Through%20Control.png)](https://blog.flowcentric.com/flowcentric-celebrates-twenty-five-years-of-driving-clarity-through-control) ### [FlowCentric Celebrates Twenty-Five Years of Driving Clarity Through Control](https://blog.flowcentric.com/flowcentric-celebrates-twenty-five-years-of-driving-clarity-through-control) 1 Sept 2025, 05:00:00 Reaching the quarter of a century mark in the enterprise software industry is no small feat, especially when so many once-promising vendors have vanished, been acquired, or... 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