Heather McDade

Digital Marketing Manager at FlowCentric Technologies. Heather has more than two decade's worth of experience in the software and business services industries. As an experienced digital marketer, she manages all digital marketing platforms for the company.
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Recent Posts

If you’re on thin ice, you might as well dance

11-Jan-2013 12:19:04

An attitude adopted by many employees when procedural steps become laborious or too elaborate. It is human nature to seek out the simplest (read laziest) method to achieve...

Don’t Underestimate the Importance of an Executive Sponsor

10-Jan-2013 12:00:05

A digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. As with all...

How to Succeed in Your Business Process Management Initiatives

12-Jan-2011 12:00:52

The success of any Business Process Management (BPM) initiative is as reliant on the accuracy of the mapped processes and staff buy-in, as it is on the efficiency of the...

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